Our message is clear: Smart Beauty does NOT test on animals. We believe it is no longer necessary for cosmetic companies to test products in this way.

Ingredients: We use high-performance, innovative formulations with carefully selected natural ingredients that take care of the hair (organic certified ingredients and other natural sources including vitamins E&C).

Not over Packaged: We use environmentally friendly packaging, which is all 100% recyclable, including non-PVC mixing trays and sustainably sourced cardboard packaging.  Please make sure you recycle our packaging after use to help the environment.

Carbon Footprint: Shoe size matters when it comes to a Carbon Footprint!  All of the components that go into making our great products have been sourced in Europe in order to reduce our carbon footprint for environmental conservation.

SEDEX: Smart Beauty is proud to be a registered member of SEDEX, an organisation which promotes and monitors responsible and ethical trade through retail supply chains.